Mobile Web Homepage
Panera Bread Overview
This project aimed to clean up the mobile experience of the mobile web homepage by providing clear paths into our catalog, account, and ordering funnel. Keeping in mind that many of the mobile web consumers are new customers, we wanted our homepage to serve as a destination that can be as useful and frictionless as our native app.
Current Homepage
User Feedback
- Images do not pop enough
- Very copy-heavy
- Too many banners
- Navigation is hard to find
- Banners run into each other
Wireframes
I created these after an ideation session with the team.
The goal was to enhance the process of entering the order flow,
while also addressing user feedback.
Hi-Fi Prototypes
After a few iterations, this is the hi-fi prototype experience we landed on.